To blog or not to blog, that is not the question

It's fun to turn the pages of a family photo album. They help bring back lots of memories long after the events happened. It's also fun to read the diary that logged your mind, your heart, and your life. It's hard to imagine a society that does not have any record of of things, big and small, that involve its members as days go by. The reality is that what's not captured is typically much more than what actually gets recorded. What a waste of "natural resource"!

To blog or not to blog? If a company executive asks me this question regarding the company policy, I would quickly say, "Go ahead, of course." The question should be how to encourage employee blogging so that everybody not only benefits as a result but also enjoys the process. This is a great new corporate ethic: perform and enjoy. Of course there are concerns. It takes time. Company secret may leak out. Well, there's no such thing that is risk-free in the real world.

The question, therefore, is how to make it work well.